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Customer Relationship Management (CRM)


Customer relationship management addresses all the aspects of a company's interactions with its customers.


Featured White Papers:


Case Study: Greater Visibility Gives Staffco a Competitive Edge
Staffco, employing nearly 20 high-level sales engineers, sought a customer relationship management (CRM) system to free itself from the manual processes of its 2- to 3-year sales cycles, with lengthy…

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Win New Customers: A Four-Phase Approach to Sales Success
This CRM spotlight will help you understand specific ways your organization can adopt a four-phase approach based on sales effectiveness best practices that can be automated using Maximizer…

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CRM: Big is Not Always the Best
Customer relationship management (CRM) solutions can range from simple contact managers (for a few hundred dollars) to multimillion-dollar enterprise applications that take years to implement. This…

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